Web Development & Content management
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Search engine friendly websites


Keywords: search engine friendly urls , search engine friendly, search engine friendly links, search engine friendly web design, search engine friendly site, search engine friendly pages, search engine friendly content



The growing competition in creating search engine friendly pages has made it necessary for every one to grasp the tips and techniques of devising search engine friendly methods. More often than not, there is always an anxiety on how to create a search engine friendly site with search engine friendly content.


This article brings together some of the important points on how one can create a website with search engine friendly content,  search engine friendly pages  and search engine friendly web design.


Add Text, Not Images, Flash and Videos

A search engine friendly site is a great asset. So it is important to keep in mind that search engines can read only text and not images. In fact, search engines cannot  read text that is embedded in an image or text that is placed inside a Flash file. So it is best to maintain  plain, unadulterated, and ordinary text on a website to get top ranking in searches. An exception to this is a photo-album site, as Flash game sites rank high in most search engine results page. However, the emphasis should be to write content for the website.


Accessible to Blind and Visually Impaired Visitors

To get top search engine rankings, it is a good idea to make a search engine friendly web design to ensure the site is more accessible to blind visitors and other visually impaired online users. This search-engine friendly approach would definitely secure top ranking in search engine results and benefit the site.


Validate The Site’s HTML Code

It is critical to validate the site’s HTML code. This means checking thoroughly to ensure that the HTML code has no errors. The HTML code lets the web browser to format the site’s web page the way one wants it to appear. So while using a WYSIWYG web editor such as Dreamweaver, it is best to run the final code through CSS and HTML validators. If there are errors in the site’s HTML code, only tiny portions of one’s web page would be included in the search engine's database.


Create Relevant Title Tags

A lot of search engines give weightage to the text that appears as title tags for a web page. This title tag refers to the non-visible text in the HTML code that is used by the browser to display in the title bar of the browser window. The search engines use this title tag to determine what the web page is all about.


Get Rid of Content Duplication
To ensure a search engine friendly web design works effectively, it is best to get rid of duplicate content on the website. Duplicate content refer to those pages on the website that are similar to other pages on the same site. The problem is that duplicate content causes link dilution. This may then cause search engines to disregard the pages as irrelevant or unimportant. One can try to use a software or service to let articles be reached using different search engine friendly urls.  Another option is to use cookies for session ids so that one can track individual users using these search engine friendly links.


Valid Coding

It is possible to get coding validated using the W3C. With valid coding, the website’s search engine friendly urls will help to ensure that the web pages are accessible across a diverse range of different internet browsers and search engine friendly links. Last but not least, valid coding would enable search engines to accurately read the code and decipher the contents of the web page.


With these effective tips, one will definitely have a strong foundation in creating a website that is ideal for search engine optimization efforts.


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