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What is Page Ranking of a Site?


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What is Page Rank?


Page rank is basically a numeric value which indicates how vital a web page is on the web. When a web page links to another web page, it is equivalent to casting a vote for the other page. Page ranking also refers to how many times a web page is getting clicked on (showing its' popularity), its updation and the time that it has spent on the WWW.


Google is responsible for assigning numeric weightage ranging from 1-10 to each webpage denoting the websites importance in both the eyes of the visitors and Google. The Page Ranking of a particular web page is also based upon the quantity of inbound links and the PageRank of the pages which provide those links.


The more such votes come for a page, the more important the said page would be. That is why page ranking strategies focus on how to increase page rank. Concepts of relevance in this context also relate to how to increase page rank, page rank update and page rank predictor. Let’s understand its importance next.


Importance of page rank: The importance of high page rank indicates its visibility and popularity on the web. That is why Google calculates a web page's importance based on the votes cast in favor of it. However, not all links get counted by Google although online webmasters strive to increase page rank by all means.


How to get page rank calculated?
For a beginner, page ranking may be a little difficult. To get page rank calculated is not easy as all inbound links are taken into account. Inbound links refer to those links from within the site and links from outside the site. One must understand that a page rank of a page that links to yours is vital. However, the number of links on that web page is very important. The more links that page gets the less page rank your web page will receive from it.


Steps for calculating page rankings

  • Step 1:
    One has to calculate page A's  page rank from the value of its inbound links. A calculation must use the value of the inbound link that comes from page B. But if page B displays an inbound link from page A and its new page rank update value is not clear, page A's value would be inaccurate.
  • Step 2:
    One must calculate page B's page rank from the value of its inbound links Page B’s value is inaccurate as it used the new value of the inbound link from page A, which itself was inaccurate.
    This is an odd situation as A's value cannot be calculated without B's page rank value and vice versa. This means that even if one goes through calculations again for future page rank or high page rank, results will mostly be inaccurate.
  • Step 3:
    Repeat the calculations many times. There is no permanent, 100 per cent guarantee solutions to get page rankings accurately each time. In fact, the total accuracy can never be achieved as most calculations are based on inaccurate values. With nearly 50 iterations, one may get enough understanding of future page rank.
  • Step 4:
    Remember results of all such calculations are known as proportions that are set across a scale known only to Google. That is why page rank predictor is never fully accurate and updates take so long.


Other Pointers for Calculation
Here are some simple pointers to help calculate on how to increase page rank are as follows:

  • Assume that a web page can cast just a single vote on another web page. So don’t calculate any additional votes for the same page.
  • Where there is a link too an unimportant page, add more links to an important page. This would minimize negative impact on one’s page rank.


Using these tips on page rank, one will know exactly how to get the calculation right and generate techniques to get high page ranking.


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