Web Development & Content management

Mobile Marketing


Every single adult around the world is a proud owner of a Cell phone hence, mobile marketing is a preferred and well chosen medium to market your products and services. Various ways to do so are:

Mobile marketing via SMS

Marketing on a mobile phone has become increasingly popular ever since the rise of SMS. Marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. Mobile short codes have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile shortcode as a mobile domain name allowing the consumer to text message the brand at an event, in store and off any traditional media.

At addCMS, we can help you promote your service through this media effectively.

Mobile marketing via MMS

MMS mobile marketing can contain a timed slideshow of images, text, audio and video. This mobile content is delivered via MMS (Multimedia Message Service). Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS message. Brands are able to both send (mobile terminated) and receive (mobile originated) rich content through MMS A2P (application-to-person) mobile networks to mobile subscribers.

In-game mobile marketing

The most effective and reachable games trends right now are: interactive real-time 3D games, massive multi-player games and social networking games. This means a trend towards more complex and more sophisticated, richer game play.

We can help you deliver promotional messages within mobile games or sponsoring entire games to drive consumer engagement.

Mobile marketing via Bluetooth and infrared

We can offer "hotspot" systems which consist of some kind of content-management system with a Bluetooth distribution function to market your services through Bluetooth.

Location based services

As a way to send custom advertising and other information to cell phone subscribers based on their current geographical location, Location-based services (LBS) function is used. There is an effective integration with the GPS of a phone to get this service up and running.

At addCMS, we have the in-house skill set to produce Location based games and mobile apps for you or your business needs.

Why use Mobile marketing

  1. Subscription Lists, Broadcast Messaging & Alerts - 100% permission-based. Use these lists to send targeted information quickly and efficiently.
  2. Information On-Demand - Make your content available from anywhere, anytime by assigning a keyword to it and making it available on request.
  3. Voting, Polls - Want to know what people think? Conduct a live voting session and view the results in real time via mobile phone or web page.
  4. Contests, Sweepstakes - Who's going to be the big winner? We will help guide you through the entire process of developing and executing your contest - from the creation of the contest content and rules, to awarding the winners.
  5. Auctions - Host a real time auction (standard, reverse) and watch the bids fly in.


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