Web Development & Content management

Brochure designing tips


Keywords: designs for brochures, brochure designing, brochure cover design, how to design brochure, effective brochure design



Brochure designing is a lot tougher to do than one thinks. After all, even the simplest brochure cover requires one to understand the subject, discuss the essential information with the client and then get set to research on it further. This means that one requires a great deal of attention to detail in the process of brochure designing.


Here are some tips that would help understand how to design brochure and turn around an effective brochure design:


Purpose of Brochure

The first thing one needs to know is how to design brochure and the purpose of an effective brochure design. The vision should be to understand the goal that a client hopes to accomplish from brochure cover design. This is a good way to focus on the target audience, determine what the message of the brochure should be and work to accomplish the specific goal.


Use Catchy Phrases

Using a catchy phrase to grab the attention of a potential customer would be a great way to evoke interest. Then one can move on to list the benefits of the product or service in an educational or informative way. However, as the first impression is most important to get a reader’s attention, a catchy phrase on brochure cover design makes a great starter.


Decide but First Ask Important Questions

Before plunging ahead into designs for brochures, ask a number of important questions to enhance one’s and client’s own clear understanding of the requirements. Here are some questions to consider:

  • How much information should be provided in this brochure?
  • For what purposes is this brochure going to be used?
  • Should the brochure have a rare design that may require unusual folding or die cuts?
  • Will the allotted budget suffice for the brochure?


Clear parameters and specifications
It is important for designers to have a clear understanding of the parameters and specifications from the client. Then, the process to create the designs for brochures can begin at once.


Decide Hierarchy of information

When one is not sure on how to design brochure, keep in mind that it is essential to understand what panels information are to be placed, whether there are photographs and so on. This is known as ‘decide hierarchy of information’ so that the actual design is well planned and highly effective.


Collect Information First, Then Design

Once all that information is carefully gathered, one can finally get down to the process of designing. The main elements of good design include focal point, alignment, repetition, balance, scale, contrast and perspective. It is vequally important to consider other aspects such as font, size, color as well.


Empty space
The problem of 'empty' space should strike a good balance between the contents and the page. This should help to bring specific information into a reader’s immediate focus by adjusting the space around it in a positive way.


Strict No-no’s

Lastly, it is best to avoid overused typefaces like Helvetica and Arial. The font size should ideally not cross size 12. Use of more than one alignment is a definite no-no. It is best to avoid the standard six panel brochure design as it is too complex and time consuming. Avoid the use of boxes, borders and bars.


Using these tips would definitely help in making the brochure more effective and organized but don’t forget to step back and study the copy critically along with the overall layout. Then when the entire brochure reads fine, it is time to let it go and finally impress the readers!

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