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Best Usability Practices for Shopping Carts

No sir!! You need not be a rocket scientist to understand that the success of your shopping cart depends sheerly on its easy usability features for your online shoppers. Until and unless they are simple to navigate through and buy from, your shopping carts would fail to grab the attention of your clients as well as generate regular sales for your ecommerce website.

I am going to give you tips on how you can dramatically increase the usability of your shopping cart website. So here goes…

1) Use Subheads, Headers and Breadcrumb Navigational Tippers to tell your Shoppers where they are: Trust me, headings and subheads that help your online customers to establish which page they are on and view the topic of that particular web page, would assist your clients to establish how deep within your site structure do they lie. Such headers and breadcrumb navigational page elements also benefit your shopping cart in terms of search engine standpoint.

2) Visibly display your contact information and number: Always make it a point to display your contact information and number on your ecommerce shopping cart, so that you can establish better customer relationship.

3) Site search function: This is the most important feature that you must have on your shopping cart. However, make sure to place the search bar in an easy to spot position and properly functioning within your shopping cart, so that customers can use it to search for products throughout your shopping cart website.

4) Category Search: Always give a search by category option. This would ease the search process of your customers. Remember, a rare product easily found is a better buying option.

Trust me, if you follow these simple steps, your ecommerce shopping cart would definitely become a better purchasing option for online customers.

Thats all folks….. :)




August 2008
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