About Us

 

 

MISSION STATEMENT

To share with our partners our extensive experience in building Hospitality Projects that enhances the National and Regional Tourism Development by providing complete solutions.

This coupled with our expertise in successful planning, implementation and execution of the latest proven systems, directly results in high standards, better than industry standard returns and a sustainable product in which the guest is the focal point.

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TARGET MARKET

FRIENDS INTERNATIONAL DCM focuses to provide development, management, inspection,education, financial and consultancy services to the;

• Tourism,
• Hotel
• Restaurants / Bars
• Sports and Recreation

Industries in domestic and Internatıonal markets.

The experience of FRIENDS INTERNATIONAL DCM entails: :

• Resort Hotel
• Wellness Hotel
• City Hotel
• Mountain Hotel
• Boutique Hotel
• Airport Hotel
• Convention &Congress Hotel
• Apart Hotel

Clubs and Holiday Villages which offer special sports and special activities such as:

• Golf
• Horse Back Riding
• Scuba Diving
• Bio Farms

Clubs and Spas which provide special health & beauty treatments such as:

• Thermal Treatment
• Seawater Cures and Esthetic Treatment
• Slimming and Fitness

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OPERATIONS AND SYSTEMS SET-UP/ MANAGEMENT

  General Operation

• Detailed Control- Performance Checklists for all aspects of all Departments (Food & Beverage, Sports, Front Office, Sales & Marketing, Housekeeping, Security, Accounting, Purchasing, Engineering)
• Procedure Manuals for all Departments and all Functions (including administrative departments such as Personnel, Accounting, Sales & Marketing, Purchasing)
• Set up and modification of Job Descriptions for all positions outlining duties and responsibilities
• Training of department heads (mainly relevant to permanent guest satisfaction, sales drives and financial responsibility for respective department)
• Introduction of Environment enhancing programs
• Set-up of Customer Satisfaction Programs and Customer Complaint Programs
• Permanent strive to increase profitability
• Set up and introduction of the service standards which provides high quality service and guest loyalty

  Food & Beverage:

• Following and implementing of Nutritional and seasonal changes
• Set up of quality catering, banquet, meeting and room service systems
• Analyze the concept and operational standards ( menu, decoration, entertainment, type of service, operation hours, promotional activities) of the F&B Outlets and suggest the most efficient and profitable solutions
• Setting up Food and Beverage Promotions in line with seasons and events
• Training courses (Kitchen, service standards and suggestive selling and promotions sales)
• Kitchen and restaurant lay out design
• Close control of Food & Beverage Cost
• Implementation of highest Hygiene standards
• Menu engineering and identification of price strategies
• Set up of service standarts

Front Office

• Set - up and introduction of proper welcome and registration procedure of individual guests and for groups (including pre-registration, V.I.P. Welcome)
• Set - up and introduction of proper Bellstand and Concierge services
• Set - up and introduction of proper Night Auditing
• Set - up and introduction of proper Cashiering
• Introduction of proper Telephone Answering skills
• Set - up of most effective Property Management program
• Set - up of effective and cost -effective Shuttle Service
• Set - up of effective reservation procedures
• Training courses

Entertainment & Sports & Wellness & Cultural Events

• Set-up on execution of ongoing activities covering all the various fields and groups of interest (as mentioned under the heading)
• Special emphasis on Wellness, which has become an ever more important factor in modern tourism
• Following and implementation of latest trends relevant to the operation and to the expectation of the guests.
• Guest satisfaction program
• Set - up of Children programs
• Set - up of high quality animation

Sales & Marketing & Public Relations

• Set up and implementation of Sales & Marketing Plan

Including: Media Plan, Market segmentation

• Organization of Sales Blitz's, Road Shows, Fair participation
• Sales & Marketing Budget
• Set up and implementation of Corporate Identity
• Set - up of ongoing promotions
• Set -up and introduction of Familiarization Tours for Tour Operators and Whole Sellers
• Introduction of Yield Management
• Database development and update management
• Public relation activities with local, regional and international community

Human resource

• Implementation of employee Handbook
• Implementation of Orientation Programs
• Implementation of Employee Incentive Programs (such as employee of the month)
• Ongoing on and off the job training for all but especially for personnel with guest contact relevant to the respective department (including personnel, guest and property safety)
• Incentive and Career development programs
• Preparation and Execution of regular personnel appraisals (all personnel)
• Set up of the Human Resource Program to build recruitment channels

  Finance

• Preparation of Yearly Budgets for all Departments
• Training of Department Heads towards financial accountability
• Analyses of Department Profitability (for all operating and non-operating departments)
• Preparation of monthly Profit and Loss reports with explanations for any variation against expectations (positive and negative)
• Regular inventories of all perishable and non-perishable goods and fix assets
• Preparation of Cash Flow forecasts and Cash Flow Analyses
• Set -up detailed Income Audits
• Set up Credit Control ( Accounts receivables)

Housekeeping - Laundry - Dry Cleaning

• Set - up of regular (daily, weekly, monthly) cleaning schedules
• Set - up of cleaning standards
• Set - up of hygiene standards
• Program for proper maintenance of all equipment
• Set up of detail cost program for cleaning and washing

Engineering

• Set - up and Execution of Can-Do-It Program to maintain the value of the total investment and to ensure highest guest satisfaction
• Search of Methods on how to reduce Energy costs
• Active Waste Management

 Relations with Owners:

• FRIENDS INTERNATIONAL DCM provides a monthly report

Listing all activities of the previous month

Showing monthly financial reports (Profit and Loss Statements including variations to budgets, Balance Sheets, Inventory Reports, Cash Flow forecast) by the 15th of each month for the previous month

• listing Sales & Marketing Activities for the previous month
• listing Sales & Marketing Activities for the forthcoming months
• Departmental Reports (if required)
• New Investments Planning and Feasibility Studies

SALES AND MARKETING - RESERVATION SYSTEM

Sales & Marketing & Public Relations

• Set up and implementation of Sales & Marketing Plan

Including: Media Plan, Market Segmentation

• Organization of sales, Blitz's, Road Shows, Fair participation
• Sales & Marketing Budget
• Set up and implementation of Corporate Identity
• Set - up of ongoing promotions
• Set -up and introduction of Familiarization Tours for Tour Operators and Whole Sellers
• Introduction of Yield Management
• Database development and update management
• Public Relation activities with local, regional and international community

 EDUCATION AND WORKSHOPS

FRIENDS INTERNATIONAL DCM provides analysis reports of your organization to determine the areas where there is a need for training, areas for improvement, a workshop and / or new systems introduction and implementation accompanied with the necessity of on the job training.

Depending on the requirements, type and target market of your organization, FRIENDS INTERNATIONAL DCM identifies the most relevant expertise from either domestic or international group of professionals, experts, and consultants.

During the consultancy we are actively involved in the Operation and provide solutions and implement those together with our Partners.

Upon completion of the training a report regarding the results and observations and further recommendations will be submitted. The training is followed up regularly (the periods will change from topic to topic) to ensure the greatest benefits for our Partners.

PERFORMANCE APPRAISALS

FRIENDS INTERNATIONAL DCM provides a performance appraisal program specially designed for the hospitality industry. The program aims to evaluate the performance of the personnel while at the same time gives guidance to the personnel about the tasks to be achieved and how they are to be achieved. The management will receive training on how to conduct the appraisal and plan for the development of the personnel, which is the most crucial part of appraisals.

We help you set up a schedule for further periodical appraisals.

MANAGEMENT, ACCOUNTING, CONTROL AND INFORMATION SYSTEMS

• Preparation of Budgets
• Daily, weekly and monthly reports
• Profit and Loss Reports
• Identification and Selection of Operating Systems
• Inventory Analysis
• New Concept Studies
• Profitability analysis for the entire operation as well as department by department

MANAGEMENT CONTRACTING, FRANCHISE, AFFILIATIONS

      Branding often (depending on the Market) provides an option to successfully penetrate target markets. FRIENDS INTERNATIONAL DCM assists in identifying management and Franchise companies, which promise the greatest impact on selected, target markets. Subsequently FRIENDS INTERNATIONAL DCM represents it's Partners in negotiating the most advantageous Management / Franchise Contracts. In the third phase FRIENDS INTERNATIONAL DCM carries out operational reviews to establish how the operator performs.

MARKET ANALYSIS AND RESEARCH

The analysis of the Industry resource material and key database indicators with respect to your project are further analyzed in the market research study to provide findings essential for assessing investment, market size, concept development, pricing strategies, product development and budget studies

OPERATIONS AND ORGANIZATIONAL ANALYSIS AND AUDIT

• Marketing Audit
• Competitor Analysis
• Human Resource Assessments
• Procedure Analysis
• Financial Management
• Business Planning and Coaching
• Implementation of 'Performance lifter Program'

GUEST SATISFACTION AND LOYALTY PROGRAMS

FRIENDS INTERNATIONAL DCM prepares a guest questionaire built specially for the characteristics and concept of your business and advises the presentation of it in line with your concept. A program is provided to your evaluation to analyze individually and monthly the results of the questionnaires to immediately take action on the critical areas. Together with the Guest Questionnaires follow up system there is a reply program that is tailored to your concept.

MAGAZINES AND BULLETIN STUDIES

FRIENDS INTERNATIONAL DCM coordinates set up or develops magazines or bulletin for your hotel which will ensure guest loyalty, strong corporate ıdentity, increase sales of your cross service and products, support your business aim

PROFITABILITY AND QUALITY MANAGEMENT SYSTEM

• Analyse and appraisal of organization
• Construction of the organization and management system
• Set up manuels, procedures and standarts
• Set up of education programme
• Regular inspection , appraisals and suggestion programme

CHAIN HOTELS MANAGEMENT SYSTEM

• Synergy program for sales and marketing
• Synergy program for purchasing
• Rotation program
• Synergy program for public relation
• Reorganization of management construction
• Cost reduction program
• Cross sales program

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BUSINESS PARTNERS

Dolphin Beach Resort & Spa Shavei Tzion Israel

Feasebility Study,Marketing and Business Plan, Technical Assistance,Project management

 Spa Village- Hotel and Spa Resort Israel

Management Consultancy project

54 Millenium LTD - Motel development- Shavei Tzion Israel

Feasebility Study,Marketing and Business Plan, Technical Assistance

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